The company is partnering with healthcare ad-tech firm DeepIntent on the project. Read the whole story

Founded in 2020, the rebranding accompanies expanded capabilities including channel management, business outcomes dashboards, and closer alignment with Horizon's retail media and digital experience … Read the whole story

Gravity One's remit is to build brand-to-demand programs. Read the whole story

BBH USA launched "Last-ish Call," its first work for the French vodka. Read the whole story

Top brass at DDB hosted a screening at Tribeca's Fouquet's New York that showcased ads that flipped the script on perceptions of Columbia, Puerto … Read the whole story

InMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmatic mobile services for media buyers, to include agencies, media owners, direct brand … Read the whole story

The online used car retailer's new campaign invites a little more comedy into its easy-to-use positioning. Read the whole story

Learn about Alexis Gossard, Senior Manager, Media Strategy from Bayer as she lets us know her favorite tentpole sports event, media channels, and more. Read the whole story

An 11-year agency vet, her new role is international executive strategy director. Read the whole story

BBH called the win "and incredible opportunity to build an iconic brand." Read the whole story