by Steve McClellan
It's not an exclusive arrangement but for now, WPP said the collaboration gives its teams early access to the social media company's content-focused AI-driven … Read the whole story
by Steve McClellan
The expansion includes the international launch of Dentsu anime solutions, the expansion of Dentsu Sports Analytics into MENA, and the growth of dentsu Sports … Read the whole story
by Fern Siegel
The campaign runs in out-of-home and radio placements in select markets, Read the whole story
by Fern Siegel
Boyd's online casino gaming includes ResortsCasino.com and Stardust Online Casino. Read the whole story
by Steve McClellan
The Project Management Institute will be at Cannes armed with its survey findings to talk up the important roles that project managers play in … Read the whole story
COMMENTARY
by Dan Gearing
No Problem Co-Founder Dan Gearing writes about the benefits of building a "people first"-focused agency Read the whole story
by Tanya Gazdik
Chrysler Brand CEO Christine Feuell says she has become accustomed to fielding questions about the brand's viability. "It's like whack-a-mole," she tells "Marketing Daily." Read the whole story
by Joe Mandese
The IPG Mediabrands forecasting unit also boosted its U.S. ad growth outlook slightly from its last quarterly update in March. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Principal buying is a betrayal. It moves the agency-client relationship from a trusted partnership into a minefield full of conflicts of interest. Read the whole story
COMMENTARY
by Teresa Buyikian
"Upbeat, feel-good music, vibrant summer visuals tapped into the 'thirsty' emotion" for top-performing Starbucks ad, per iSpot. Read the whole story