by Wendy Davis
The FTC's proposed merger conditions would prohibit Omnicom/IPG from directing ad dollars based on a publisher's political or ideological views. Read the whole story
by Steve McClellan
North America was the top performer by region with 4.6% growth driven by Havas Health which turned a double-digit gain. Read the whole story
by Fern Siegel
The hand is now a silent spokescharacter. Read the whole story
by Fern Siegel
Oxford will provide social media marketing and expanded paid media services. Read the whole story
by Steve McClellan
The experiential campaign from Good Sports Creative traveled the country to garner signatures on a 1,200 pound baseball. Read the whole story
by Steve McClellan
Led by iProspect, the assignment secures the integrated media business for BMW, MINI, and BMW Motorrad across 23 markets in Europe. Read the whole story
by Steve McClellan
Headquartered in Cedar Knolls, NJ, the firm was founded in 2004 by CEO Linda Corvani, who will continue to lead the company post-acquisition. Read the whole story
by Joe Mandese
The data deal with its "Open Intelligence" platform focuses on CTV and is being piloted with three suppliers - Roku, Samsung and Scripps - … Read the whole story
by Wendy Davis
Musk's X "expects that further evidence obtained in discovery or through regulatory and other investigations will result in additional defendants." Read the whole story
by Tanya Gazdik
Even Doja Cat is getting in on the conversation, with a TikTok post mocking the original ad. Read the whole story