by Steve McClellan
Samardzija will lead data and platform initiatives, including the implementation of an AI-powered operating system that Stagwell has dubbed "The Machine." Read the whole story
by Fern Siegel
The OOH work features Aryna Sabalenka, the No. 1 tennis champ. Read the whole story
by Steve McClellan
The agency argues that gen AI tools are the "great equalizer" for non-profits in developing top-tier ad campaigns. Read the whole story
by Joe Mandese
After nearly 16 years with WPP, Bobby Singh joins Crossmedia as CFO, succeeding Thomas Lee, who is no longer with the agency. Read the whole story
by Wayne Friedman
The upcoming NFL season "marks the highest grossing season to date for the media company," NBC says. EDO Ad EnGage estimates "Sunday Night Football" … Read the whole story
by Steve McClellan
She rejoins her former MRC colleague Adam Stotsky, who was named Vice CEO in June. Read the whole story
by Fern Siegel
The campaign adopts a psychological approach between indulgence and health. Read the whole story
by Tanya Gazdik
"She's witty, she's confident and she has this incredible kind of individuality that lined up perfectly with Palisade," says Hyundai's Kate Fabian. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Instead, let's talk about ad industry issues, like inefficiency, that should be addressed. AI is spotlighting these problems. Read the whole story