In addition to hiring WPP media, TruGreen is expanding its relationship with sibling agency VML. Read the whole story

The creative reinforces what sets Guthrie's apart: a specific food focus. Read the whole story

PDI is investing in its retail stores and ecommerce platform to drive brand growth. Read the whole story

A Harris Poll/Grossman Group study finds employees can realistically absorb only 1 or 2 major changes a year-yet business leaders surveyed for the study … Read the whole story

James Rowe will work closely with OBB founder and filmmaker Michael D. Ratner and oversee business development, client relationships, and operational strategy for Bolded. Read the whole story

The company points to pet food investments, social-first marketing spending, and product innovation to generate green shoots. Read the whole story

Data showed no significant differences in purchase intent when ads appeared next to stories on politics, crime or sports across key demographics. Read the whole story

Teaming up with Prime Video allows the national nonprofit to reach audiences in new ways, says Big Brothers Big Sisters of America's Adam Vasallo. Read the whole story

A person involved in the effort told Axios that Trump wanted the ads to be visceral, as opposed to a lower-key PSA. Read the whole story

The BBC has renewed its media agency contract with Havas for another six years, the agency has confirmed. The award followed a formal review.  The … Read the whole story