by Fern Siegel
The agency and Citi teamed on creative and media strategy, as well as product development. Read the whole story
by Fern Siegel
Kessler's charge is to integrate emerging technologies, including AI, to up efficiency. Read the whole story
by Fern Siegel
The new hire believes innovation comes from questioning the obvious and building with intention. Read the whole story
by Steve McClellan
The Times Square takeover is the first in a series of activations from Creators 4 Mental Health, with upcoming events in Washington, D.C. (October … Read the whole story
by Steve McClellan
Conceptualized by Into Creative, the billboard kicks off a multimedia campaign which introduces a range of 100% biodegradable sandals from Chupps Footwear. Read the whole story
COMMENTARY
by Mattia Fosci, Op-Ed Contributor
By prioritizing advertising on quality sites, abandoning inefficient ID-matching processes and using measurement frameworks that are more directly linked to sales, advertisers are creating … Read the whole story
by Laurie Sullivan
Perplexity's head of publisher partnerships Jessica Chan told companies at Advertising Week that ads will not be part of its AI browser, Comet - … Read the whole story
by Wendy Davis
DoubleVerify is urging a federal judge to allow it to proceed with a defamation and false advertising lawsuit against analytics company Adalytics over its … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
OpenAI is testing political bias in ChatGPT and its models' ability to remain objective by mirroring real-world uses. About 500 prompts spanning 100 topics … Read the whole story
COMMENTARY
by Joe Mandese
If today's post seems a little odd, it's probably because it is coming from just a tiny part of my brain. Read the whole story
COMMENTARY
by Joe Mandese
The future of media and marketing research will be an increasingly synthetic one, combining AI and human experiences in ways that are better than … Read the whole story