by Steve McClellan
The company said that clients would benefit from RealClear's audience, op-ed aggregation and polling capabilities. Read the whole story
by Fern Siegel
Fallon did the creative for the brand's biggest media investment ever. Read the whole story
by Steve McClellan
According to the company, Brown will continue to contribute to the firm's "long-term vision" while management responsibilities will remain under the leadership of CEO … Read the whole story
by Steve McClellan
The 135-person agency cites research that close to 90% of corporate AI initiatives fall short of their goals, largely due to lack of clarity … Read the whole story
by Joe Mandese
Hy-Vee's "RedMedia" retail media ad network is part of the remit, the companies said, citing iProspect's Merkury identity platform as an integral part of … Read the whole story
by Fern Siegel
The duo has produced Emmy-nominated work for the Apple account. Read the whole story
by Joe Mandese
John Krichefski previously served as CEO of GroupM (now WPP Media) EMEA. He is based in London. Read the whole story
by Joe Mandese
Herschend operates more than 40 leading attractions across North America, including Dollywood Parks & Resorts, Silver Dollar City Parks & Resorts, Wild Adventures Theme … Read the whole story
by Sarah Mahoney
A new survey finds shoppers still ready to spend nearly $890 each, even as other forecasts point to tighter budgets. Read the whole story
COMMENTARY
by Joe Mandese
"It felt like you were watching the first banner ad being served," quipped long-time digital ad native Adam Broitman, referring to AT&T's "You Will" … Read the whole story