by Steve McClellan
The agency has been tasked with "reimagining the Jarlsberg brand for the modern American customer." The "Holey Cheese" campaign launched this week across online … Read the whole story
by Fern Siegel
The creative by Scratch Collective brings a playful energy to the category. Read the whole story
by Fern Siegel
The agency's clients include include New Balance, Yahoo and JPMorgan Chase. Read the whole story
by Steve McClellan
A 30-year industry veteran Aurelius has held a variety of sales and marketing management positions, including senior vice president at The Martin Agency, where … Read the whole story
by Steve McClellan
The crust is so crunchy it can set off car alarms, according to one ad in the campaign, which launched this week. Read the whole story
by Joe Mandese
On the cusp of its merger with Omnicom, Interpublic is not releasing a third-quarter ad forecast for the first time in years, raising questions … Read the whole story
by Sarah Mahoney
Why marketers give up on advertising too soon -- and other P&G ad rules to live by. Read the whole story
by Laurie Sullivan
Amazon Web Services on Thursday introduced a fully managed service built for real-time bidding ad workloads that supports demand-side platforms and supply-side platforms and … Read the whole story
by Danielle Oster
Ads featuring the cranberry-stealing "Cranpus" character are running across social media, streaming TV and digital. Read the whole story
COMMENTARY
by Ed DeNicola, Op-Ed Contributor
If people using platforms that harvest their data were apple trees and the platforms were farms, would the apples belong to the trees or … Read the whole story