The film, "A Lion Never Gives Up,' blends live action and GenAI and was created by Publicis Conseil, the agency built by Marcel Bleustein-Blanchet, … Read the whole story

Running through January, ads note the crazy elements of modern life. Read the whole story

Absurd positions AI use as akin to the U.S. Space Race. Read the whole story

Just over 60% of the more than 1,000 marketers and ad agency pros polled worldwide are concerned about the impact of U.S. trade policies … Read the whole story

The financing was announced a week after the agentic AI developer said it entered into a strategic partnership with Stagwell. Read the whole story

The assignment comes as the iconic auto service franchise company approaches its 70th anniversary in 2026. Read the whole story

The forecast, one of two remaining agency holding companies issuing one for the year ahead - WPP Media will do so Monday - comes … Read the whole story

American Eagle Outfitters is crediting "bold" marketing with sales gains. But real growth came from underwear sales, not Sydney Sweeney. Read the whole story

"Meta waged a seven-year campaign of litigating this case in two federal courts, and took full advantage of the procedures available in the court … Read the whole story

Unlike older, reactive chatbots, new technologies are proactive, using multimodal options and emotional awareness to detect user cues such as frustration or excitement. Read the whole story