by Joe Mandese
"The global economy has had something of a reprieve this year," writes WPP Media Business Intelligence President Kate Scott-Dawkins in the new report, characterizing … Read the whole story
by Steve McClellan
The client said that it will be the only telecom operator to access Publicis' AI-driven content creation platform Leona in selected European operating markets. Read the whole story
by Fern Siegel
The ad is the company's longest-running commercial, debuting in December 1989. Read the whole story
by Fern Siegel
Previously, Inge was a creative director at McCann, working on Volvo and FedEx. Read the whole story
by Steve McClellan
The agency says the effort is designed as both holiday salutations and a "cultural asset that employees, clients, prospects, and the broader industry can … Read the whole story
by Steve McClellan
Cunningham was with IPG for 23 years and led the holding company's corporate communications and corporate affairs operation for 15 years as senior vice … Read the whole story
COMMENTARY
by Scott Savitt, Op-Ed Contributor
In an environment of tightening budgets and rising ROI scrutiny, the flawless delivery that once defined a great agency, the ability to get work … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
AI-native digital ad platform Metadata.io recently launched a new agentic ad platform that spans processes from buying to creative, running and analyzing campaigns - … Read the whole story
COMMENTARY
by Joe Mandese
I think it's time we retire a legacy ad industry truism: FCB Founder Fairfax Cone's oft-quoted "The inventory goes down the elevator every night." … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
The merger is a CFO's and shareholder's dream and a potential marketer's nightmare. Read the whole story