by Steve McClellan
PMG earned the award for its standout ability to innovate - a pillar of MediaPost's AOY criteria, along with industry leadership and vision - … Read the whole story
by Fern Siegel
"File Fearlessly" posits the e-filing software as easy and accurate. Read the whole story
by Fern Siegel
Excite OOH found 80% of surveyed consumers made purchases after seeing OOH ads. Read the whole story
by Steve McClellan
The agents in the new hub offer volumes of historical WPP data focused on branding, strategy, creative, behavioral science, and more, that are available … Read the whole story
by Steve McClellan
Spencer Lian-Thompson will focus on forging relationships with major retail media networks and technology partners, expanding the agency's enterprise client roster, and strengthening client … Read the whole story
by Joe Mandese
The companies declined to disclose terms of the deal, but said it is an "end-to-end" integration that will automate the entire media campaign process. Read the whole story
by Robert Williams
The combined group's expanded scale across media, data, commerce and healthcare could make Omnicom a more competitive partner for global, consolidated mandates, particularly as … Read the whole story
by Danielle Oster
The Emmy-winning actress stars in a campaign introducing prebiotic soda brand's version of "the original mocktail." Read the whole story
COMMENTARY
by Joe Mandese
The corporation's board voted Monday to dissolve it to "protect the future of public media." Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
When courts dismiss lawsuits against researchers, when facts prove stubborn, and when criticism persists, the next lever is intimidation. Read the whole story