by Steve McClellan
Wendy Lund has been appointed to the dual role of Global CEO Allison Worldwide and to the holding company role of Vice Chair-Health. Read the whole story
by Steve McClellan
The influencer agency will be integrated into PMG soon and take on PMG branding. Digital Voices founder Jennifer Quigley-Jones will report to PMG CEO … Read the whole story
by Steve McClellan
With the move, Sarah Cunningham, formerly president of TPN, assumes the role of Chief Retail Experience Officer, Flywheel, reporting to CEO Alex McCord. Read the whole story
by Fern Siegel
The global tech company's out-of-home push includes the Sphere. Read the whole story
by Fern Siegel
BSSP did the creative, the first OOH work. Read the whole story
COMMENTARY
by Tom Denari
Marketers have spent decades trying to outsmart human irrationality, smoothing every flaw and predicting every action. But behavioral science keeps proving that people don't … Read the whole story
by Wayne Friedman
NBCU and its sister company, ad server/tech company FreeWheel, will offer sell-side agentic AI efforts, and Newton Research will design and start up buy-side … Read the whole story
by Laurie Sullivan
Omnicom is working with Google to create AI agents that improve intent signals to increase performance. The feature - the "Consumer Prompt Insights Agent" … Read the whole story
by Wayne Friedman
NBCU has sold out the Milan Cortina Winter Olympics Games with four weeks to go. During the previous Winter Olympics Games in 2022, NBCU … Read the whole story
COMMENTARY
by Joe Mandese
The deal, announced today at CES, comes a year after Horizon struck a first-mover deal with a developer of AI agents that lists Horizon … Read the whole story
COMMENTARY
by Joe Mandese
Omnicom Media's new "Future of Brand Influence" study implies a new "multi-microphone" stage of consumer influence omprised of AI and people, as well as … Read the whole story