The new group is designed to serve as a central strategy hub within the company to help clients integrate their WPP-provided capabilities into tailored … Read the whole story

The creative runs on the gin's digital and social-media channels, as well as offline and experiential. Read the whole story

In addition to driving growth, Freye is tasked with advancing the agency's integrated approach across commerce, CX, AI, media, data and experiential practices. Read the whole story

The ready-to-drink protein milkshake was named Instacart's fastest-growing brand. Read the whole story

The Kitchen's OOH work will be visible during the X Games. Read the whole story

Over the weekend Billboard messages in Chicago reminded the fair weather LA Rams they'd be playing in sub-freezing temperatures. Clearly, they weren't phased. Read the whole story

OpenAI confirmed it will begin testing them in the "coming weeks" to my free and new $8-per-month "Go" tier subscribers. tier. Read the whole story

Dole's new report shows fruit gaining relevance in beverages, gut health routines, and mini-meal snacking. Read the whole story

I was sitting on Amtrak Wednesday on my way to Washington, D.C. when my car filled with Secret Service and Joe Biden sat down … Read the whole story

Publishers have been pushing the industry to monetize AI chat. Today they got their wish as OpenAI announced it would soon provide the ability … Read the whole story