by Steve McClellan
Penn has argued, correctly, that a rigorous free press is critical to democracy, and that advertisers play a role in keeping legitimate news sources … Read the whole story
by Fern Siegel
PXP agency handled creative, which celebrates the spirit's bold flavor. Read the whole story
by Fern Siegel
McJ has regained the brand. It was its lead agency from 2003 to 2018. Read the whole story
by Steve McClellan
The role, newly created for Smith, forms part of SAMY's ambition to help brands develop deeper, social-first insights into audiences that drive growth. Read the whole story
by Steve McClellan
That's according to a report from research firm Forrester, which found that over 80% of marketers surveyed are planning to increase their principal media … Read the whole story
by Tanya Gazdik
The placement -- which was likely inked many months ago -- comes at what is now a transitional time for the electric vehicle. Read the whole story

COMMENTARY
by Ray Schultz, Columnist
Co-founder Gideon Lichfield is the former editor in chief of "Wired." Read the whole story

COMMENTARY
by Joe Mandese
Three years after coming up with a simple fix for separating low-quality "out-stream" from premium "in-stream" video advertising, Levin is an ad industry David … Read the whole story

COMMENTARY
by Joe Mandese
A panel of political media buyers project they will spend more than half their budgets targeting AI agents by 2032, a big jump from … Read the whole story