by Fern Siegel
The digital agency works across medical, technology and commercial sectors. Read the whole story
by Fern Siegel
The remit includes a strategic brand overhaul and a creative campaign. Read the whole story
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by Fern Siegel
In her new role, she is responsible for strategy, growth, talent and culture. Read the whole story
by Steve McClellan
The Chinese automaker has earmarked a double-digit million-euro budget for the initial foray which covers Germany, Italy, Poland, Spain and the UK. Read the whole story
by Steve McClellan
Her 35-year career in the business included service at WPP, Publicis and most recently Accenture Song, where she paused her career in early 2025 … Read the whole story
by Tanya Gazdik
Noem faced bipartisan criticism over the commercials during U.S. congressional hearings this week. Read the whole story
by Laurie Sullivan
OpenAI apparently no longer wants to handle commerce payments, cancellations, refunds and travel bookings. ChatGPT will redirect shoppers to merchant apps to make purchases. Read the whole story
COMMENTARY
by Joe Mandese
CIMM's and the 4A's "Paradox of Plenty" report isn't one of them, though it does contain interesting findings about what advertisers value most from … Read the whole story
COMMENTARY
by Teresa Buyikian
Boston natives respond to comments from RFK Jr. putting Dunkin' and Starbucks on notice for the amount of sugar in their beverages. Read the whole story