by Fern Siegel
His appointment is part of a larger evolution of Rethink's expanded capabilities. Read the whole story
by Fern Siegel
Tempo and instrumentation can change how the brain receives sweet and sour tastes. Read the whole story
by Steve McClellan
"While TTD certainly has questions to answer regarding its supply path and fee structure, we suspect this is also a case of the holding … Read the whole story
-
by Richard Whitman, Columnist
A group of investors filed suit against the Trade Desk last year, alleging violations of securities laws related to the company's AI-driven programmatic ad-buying … Read the whole story
by Robert Williams
People who linger longer with chatbots reported higher loneliness, less interaction with actual humans and more signs of emotional dependence. Read the whole story
by Sarah Mahoney
The upcoming tournament will inject $10.5 billion into the ad market, reversing the decline seen in 2022. Read the whole story
by Tanya Gazdik
Lexus also created a "Blue In Green" edition RZ, inspired by the Miles Davis instrumental, just for jazz-pop artist Laufey. Read the whole story
COMMENTARY
by Patrick Kampff
If your brand cannot be understood clearly by an algorithm, it will not be chosen confidently by a human. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A report from SponsorUnited says that in 2025, women's sports leagues including the WNBA, NWSL, WTA, and LPGA had a combined 5,372 sponsorship deals … Read the whole story