Both roles are part of 4As CEO Justin Thomas-Copeland's ongoing makeover of the organization, refocusing on developing products that bring greater value to its … Read the whole story

Founding partners include PMG, Dentsu UK&I and M+C Saatchi. Read the whole story

The new agency still puts human judgment and creativity at the center of decision-making. Read the whole story

The new venture will provide brands with "end to end" consulting and activation services, which it says will get to market faster than competitors. Read the whole story

Under the merger, the U.S. business will operate under the BastionBuntin name, establishing Nashville as a key hub for North American operations alongside offices … Read the whole story

A new brand campaign launches in March 2027. Read the whole story

Major ad industry groups are backing Google in a battle with two web users over 60 who contend the company violated a California anti-discrimination … Read the whole story

"I ride motorcycles, I lift weights....And I don't slow down for nobody," the star asserts, aiming to combat ageist stereotypes. Read the whole story

The Chrysler Pacifica isn't just a vehicle, it's the family MVP, said Olivier Francois, global chief marketing officer, Stellantis. Read the whole story

Oops, I mean "The Gauge," but you get my drift. Footnotes aside, Nielsen has spent months willfully publishing bogus, lame duck data spinning streaming's … Read the whole story

Consumer data has become more than a record of historical transactions. It has become a tool for shaping future behavior. Read the whole story