MediaPost Publications - Online Media Daily Europe 11/14/2012

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Publicis Reports October Upswing, Cautious About Market Outlook
by Steve McClellan
Following a dismal September, which the holding company described as the worst month of the third quarter, Publicis Groupe issued a brief update for … Read the whole story
Publicis Wants To Acquire Full LBi Stake
by Steve McClellan
Publicis Groupe today issued its formal offer to shareholders for Amsterdam-based digital agency LBi. The parties initially struck a deal in September. The formal … Read the whole story
SodaStream Goes Global With New Campaign
by Karl Greenberg
A global $18 million campaign -- its first -- touts the brand as a maker of carbon-footprint and family soda-budget shrinkers, not to mention … Read the whole story