MediaPost Publications - Online Media Daily Europe 03/17/2014

COMMENTARY
Native Ads, RTB & The 'Bounce Effect'
by Lindsay O'Gorman
If we get the nuts and bolts sorted by focussing on developing a sophisticated, editorial-consistent method of tracking ad relevancy in real-time, the scalability … Read the whole story
COMMENTARY
East Vs. West: Real-Time With Two RTB House Execs On Differences Between European Regions
by Tyler Loechner, Staff Writer
The European market has adopted programmatic technologies, and isn't far behind the U.S. in many aspects. But while saying "Europe is using new ad … Read the whole story