Feeding the attribution frenzy, mobile ad firm Medialets on Wednesday launched Servo Total Attribution, a new tech that the company says measures all mobile … Read the whole story
RTL Group, a large European media company, on Thursday announced it will buy a majority stake in SpotXchange, a supply-side platform (SSP) for programmatic … Read the whole story
With over 30 acquisitions in mobile in the last few months, it almost seems possible that Yahoo might yet be in a position to … Read the whole story