Readers of this column appreciate using sound as a medical tool, judging from the two most-read 'Pharma & Health Insider's of 2023.

Pharma company Boehringer Ingelheim set up a NYC activation to increase awareness of the lesser-known symptoms of schizophrenia.

When Hockley's son was killed at Sandy Hook, she used her marketing expertise to reframe the cause: from "gun control" to "gun violence prevention."

When developing new products, it's helpful to have a "patient-centric" approach and a strong partnership with regulatory teams, according to a recent webinar.