How one AI vendor helps healthcare companies "amplify their brand messaging for medications, personalize content, and build trust with patients."

The Teal Wand will be available online to California women next month, backed by local media coverage, pop-up events and social media campaigns,

"I want the brand to be part of life conversation, not just illness conversation," says chief corporate brand officer Lina Polimeni.

Oklahoma's "Skip the Flu, Not the Fun," a late-season ad campaign, is credited with a 20% increase in flu shot uptake.

"These results highlight the impact that emotionally resonant campaigns can have on brand engagement," said lead-generation firm CEO.