Emerging influencers, as opposed to more established ones, help brands "go really deep and understand what's being said, and what's next."

New drug is reportedly more tolerable than alternatives, with fewer side effects like nausea.

British Columbia's OOH-heavy marketing campaign aims to lure dissatisfied U.S. doctors and nurses to come north for work.

Besides the NFL, the pharma company has a deal with PlayersTV, a lifestyle channel geared to sports fans.

Double standards were in play, says brand's CEO: "Male healthcare ads talking about erections" were accepted "without having to appeal."