The Daily Blog
by Erik Sass, Staff Writer
Worth magazine, which targets affluent readers with coverage of entrepreneurship, finance, and lifestyle topics, is tapping into digital out-of-home media through a partnership with Captivate, which
operates a DOOH network … Read the whole story
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by Erik Sass
Conde Nast is bolstering its in-house native content outfit, 23 Stories, with two new senior-level appointments from within the company -- Josh Stinchcomb to … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Beacon-triggered messages are about to be initiated by magazine advertisers as subscribers meander in and about stores carrying their favorite brands. Fashion magazine Elle … Read the whole story
by Laurie Sullivan
Estimates suggest that advertising fraud will cost companies worldwide around $6.3 billion dollars in 2015. Read the whole story