MediaPost Publications - Publishers Daily 08/27/2015

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The Daily Blog

Gannett, Ancestry Create Digital Archives for Local Papers

by Erik Sass, Staff Writer

America's local newspapers are a unique historical resource, providing a window into the daily doings, attitudes and prejudices of ordinary people across the decades, in some cases as far back … Read the whole story

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GroupM Pounds Out Deal With BuzzFeed, Includes Proprietary Social Data Tool
by Steve McClellan
As part of the agreement, WPP units will enter into the first "beta partnership" with Pound, a BuzzFeed offering that analyzes how content shares … Read the whole story
SI Launches Campus Rush For College Football
by Erik Sass
Sports Illustrated has launched a new site called Campus Rush dedicated to the world of college football, publisher Time Inc. announced this week. The … Read the whole story

Time Inc. Launches The Foundry For Content Marketing
by Erik Sass
The wave of in-house agencies and studios continues to grow with Time Inc.'s launch of The Foundry, a new cross-channel creative shop focused on … Read the whole story