Publishers Daily
Tuesday, October 13, 2015
  • Magazine Industry Guarantees Ad Effectiveness

    Major magazine publishers are mounting an ambitious industry-wide initiative to guarantee return on investment for print advertising, with a promise of additional free advertising … Read the whole story

  • Conde Nast Buys Pitchfork Media

    Traditional media companies are looking to bolster their digital media presence and expand reach among younger adults through acquisitions targeting rapidly growing online publishers. … Read the whole story

  • Social Media Helps Publishers Reach Millennials, Gen Z

    Whatever their potential pitfalls in terms of ownership of content, social media platforms are an extremely effective way for publishers to reach younger demos, … Read the whole story

  • Stopping Ad Blockers: No Time To Waste

    The only way for ad blockers to win is for good ad techies to do nothing. Read the whole story