MediaPost Publications - Publishers Daily 02/08/2016

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The Daily Blog

Malware Campaign Hits Rotten Tomatoes, TMZ

by Erik Sass, Staff Writer

The campaign, which traces back through fake Web sites to an ad platform called SmartyAds, delivers "booby trapped" ads that download malware on to the devices of unsuspecting users. Under … Read the whole story

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Time Inc. Unveils New Org For Auto, Pharma, Tech, Telco
by Erik Sass
The new structure, with a team of dedicated sales personnel focused exclusively on each category, is intended to help advertising clients and agencies execute … Read the whole story
'Forbes' BrandVoice Guarantees Brand Lift - Or Money Back
by Sara Guaglione
The new guarantee for BrandVoice, its native ad product launched in 2010, claims marketers that spend a minimum of $250,000 for both display advertising … Read the whole story

'New York Times En Espanol' Launches
by Erik Sass
The New York Times en Espaol features content produced by a dedicated editorial team based in Mexico City, as well as the work of … Read the whole story