Long known for its marketing stunts, Burger King is taking a high profile approach to the launch of its newest menu item, Grilled Dogs. The fast-food chain bought full-page cover … Read the whole story
Another major leadership shake-up has hit Tribune Publishing: Jack Griffin has been ousted from his position as CEO and the move was reportedly organized … Read the whole story
Even as giant telecoms such as AT&T and Verizon are circling bids to acquire Yahoo, old school publisher Time Inc. is weighing a bid, … Read the whole story
Forbes announced Tuesday a new product that gives partners the opportunity to publish unlimited content on the BrandVoice platform on Forbes.com. BrandVoice Premium helps … Read the whole story
When did it become acceptable for advertisers to allocate a perceived value to a publisher's inventory? If we're looking for examples to help us … Read the whole story