Publishers Daily
Thursday, March 17, 2016

The Daily Blog

The Motley Fool Scores With Yahoo Gemini
by Erik Sass, Staff Writer

The native campaign, deployed in conjunction with display ads and SEO strategies, drew on Motley Fool's editorial content to create ads with timely messages, based around current events and stock … Read the whole story

  • Taboola Bows Native Ad Product That Aims To Boost Publisher Revenue
    by Tobi Elkin

    Taboola on Thursday launched Taboola Native, a native ad server that it hopes will help publishers monetize Facebook-like branded content. The new offering is … Read the whole story

  • TV Show Complements 'Anglers Journal' Magazine Launch
    by Sara Guaglione

    "Anglers Journal Television" will air on the Discovery Channel's Destination America network. John Brownlee will serve as host and executive producer of the new … Read the whole story

  • i-5 Publishing Rebrands As Lumina Media
    by Sara Guaglione

    Their new logo and tagline -- "You'll Love This" -- highlights the tight relationship between author and reader in today's media world. The company … Read the whole story

  • COMMENTARY
    Publishers And Ad Blockers Need To Talk About Compensation
    by Ben Barokas

    Ad Blocking needs to be tackled by a dialogue with consumers on how publishers should be compensated. Read the whole story

  • COMMENTARY
    IAB Talks About Consumers, But Doesn't Listen To Them
    by Ari Rosenberg, Op-Ed Contributor

    A reader of this column invited me as his guest to a digital conference for local publishers two weeks ago in New York, hosted … Read the whole story