MediaPost Publications - Publishers Daily 03/22/2016

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The Daily Blog

Trump Meets 'WaPo' Editors, Train Wreck Results

by Erik Sass, Staff Writer

Reading the transcript of the meeting between GOP front-runner Donald Trump and the editors of 'The Washington Post' was the most cringe-inducing, talking-in-circles, bald-faced-lying, marching-band-getting-run-over-by-a-fire truck hot mess of awfulness … Read the whole story

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IAB Viewability Primer Focuses On Publisher Side
by Felicia Greiff
The Interactive Advertising Bureau (IAB) released a primer on improving ad viewability aimed at publishers on Tuesday. Read the whole story
Yellow Pages In Canada Acquires JUICE Mobile For Programmatic Technology
by Laurie Sullivan
Canadian-based Yellow Pages Ltd, Mediative's parent company, has made an acquisition that will give the company a programmatic and real-time bidding ad platform specifically … Read the whole story