Publishers Daily
Tuesday, March 29, 2016

The Daily Blog

PGA, Chase And 'Bon Appetit' Partner For "Champions Of The Course"
by Erik Sass, Staff Writer

The new cross-promotional campaign, called "Champions of the Course," will share tips, advice, and some quirky personal rituals from top players in golf and epicurean cuisine. The campaign will culminate … Read the whole story

  • Fishing For Biz, Time Inc. Launches Harpoon: Media Shop With Regional Focus
    by Erik Sass

    Time Inc. is launching a new digital media strategy and services, called Harpoon. It's part of the publisher's MNI Target Media Inc. division, which … Read the whole story

  • COMMENTARY
    Why Inventory Agility Is Key To Publisher Profits
    by Yoav Naveh, Op-Ed Contributor

    Fixed ad placements contribute to an irrelevant and cluttered patchwork quilt that only serves to detract from viewers' experience. More ads hasn't fixed the … Read the whole story

  • Outside, PRX Launch 'Science Of Survival' Podcast
    by Sara Guaglione

    Each episode is inspired by a story from Outside's archives or by a theme its editors have explored. According to a statement from the … Read the whole story

  • PopSugar Names Schiller CRO, Company Pushes Video Expansion
    by Sara Guaglione

    Geoff Schiller will report to Brian Sugar, CEO of PopSugar Inc. He will be responsible for leading the brand partnership team and the company's … Read the whole story

  • COMMENTARY
    Publishers Can't Afford To Ignore Local Advertisers
    by Mark Goldman, Op-Ed Contributor

    Programmatic has created efficiencies in the media-buying process that have opened up compelling revenue streams for publishers. That's why I was surprised when several … Read the whole story