The new cross-promotional campaign, called "Champions of the Course," will share tips, advice, and some quirky personal rituals from top players in golf and epicurean cuisine. The campaign will culminate … Read the whole story
Time Inc. is launching a new digital media strategy and services, called Harpoon. It's part of the publisher's MNI Target Media Inc. division, which … Read the whole story
Fixed ad placements contribute to an irrelevant and cluttered patchwork quilt that only serves to detract from viewers' experience. More ads hasn't fixed the … Read the whole story
Each episode is inspired by a story from Outside's archives or by a theme its editors have explored. According to a statement from the … Read the whole story
Geoff Schiller will report to Brian Sugar, CEO of PopSugar Inc. He will be responsible for leading the brand partnership team and the company's … Read the whole story
Programmatic has created efficiencies in the media-buying process that have opened up compelling revenue streams for publishers. That's why I was surprised when several … Read the whole story