MediaPost Publications - Publishers Daily 09/07/2016

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The Daily Blog

NAA Rebrands As New Media Alliance, Notes Digital Shift

by Erik Sass, Staff Writer

The Newspaper Association of America is bowing to reality with a new name that drops a longstanding part of its heritage - specifically, the name of the medium it was … Read the whole story

Read Now »

'Cosmopolitan' EIC Becomes First Hearst Chief Content Officer
by Sara Guaglione
In her new role as Chief Content Officer, Joanna Coles will work with Hearst editors and oversee the company's magazines, as well as identify … Read the whole story
Pope Francis Addresses Time's Global Forum
by Sara Guaglione
Attendees will include Fortune 500 CEOs, members of the Time 100 and nonprofit, academic, religious and labor leaders. They will convene to address "the … Read the whole story

COMMENTARY
Magazines Often Depend On Editorial Teams For Native Ad Production
by Tobi Elkin, Staff Writer
As the lines between native advertising and editorial content continue to blur, it appears that more magazine publishers are involving their editorial teams in … Read the whole story