MediaPost Publications - Publishers Daily 10/11/2016

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The Daily Blog

New IAB Standards Promise Major Ad Shakeup

by Erik Sass, Staff Writer

The Interactive Advertising Bureau's new formats and standards for ad units will have a major, positive impact on user experience, helping stem the tide of ad blocking. The LEAN guidelines … Read the whole story

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AAM Certifies Texture To Secure Circulation For Advertisers
by Sara Guaglione
Now, publishers with content on the service will report issues requested and opened by paying Texture subscribers as paid subscriptions sales, not newsstand sales. Read the whole story
'Atlantic' Taps National Correspondent Goldberg As Editor-in-Chief
by Sara Guaglione
Goldberg will oversee editorial in print, digital and video, as well as guide the editorial teams at CityLab and the company's events division, Atlantic … Read the whole story