Facebook will measure the effectiveness of individual ad locations on Web sites and apps, going beyond simple click-through rates to give greater weight to placements that actually result in consumers … Read the whole story
Bloomberg Media announced a new third-party content partnership to distribute content from The Hollywood Reporter, Billboard, El Financiero and STAT alongside company ontent. Read the whole story
Time Inc. EVP and CFO Jeff Bairstow is stepping down and will be replaced by Sue D'Emic, previously SVP, controller at Time Inc. Bairstow … Read the whole story
HitFix staffers were let go as their roles overlapped with staffers at Uproxx, another one of Woven's brands. Woven employees in sales, editorial, management … Read the whole story