The Daily Blog
by Erik Sass, Staff Writer
British newspapers that whip up anti-immigrant sentiment in their reporting and opinion columns may soon find themselves taking a hit in their pocketbooks, thanks to a new campaign protesting
inflammatory … Read the whole story
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by Sara Guaglione
Each general manager will oversee the business side of one of five brand groups the company created in July: News and Luxury; Sports; Celebrity … Read the whole story
by Sara Guaglione
'The Economist' launched a digital out of home campaign in New York City's subway stations as part of its expanded marketing efforts in the … Read the whole story
by Sara Guaglione
"Billboard News" will cover stories in the music industry in multiple, short reports, targeting a young, mobile audience.The show will release four 60- to … Read the whole story
by Jess Nelson
Email marketing technology company PostUp released a digital publishing platform on Wednesday intended to help media companies monetize their audiences through cross-channel content proliferation. Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
There seem to be many products and initiatives lately that take on ad effectiveness, viewability, brand safety, and malware. Consider Ad Lightning, a spinoff … Read the whole story