Publishers Daily
Wednesday, November 16, 2016
  • Time Inc. Creates General Manager Roles For Brand Groups

    Each general manager will oversee the business side of one of five brand groups the company created in July: News and Luxury; Sports; Celebrity … Read the whole story

  • 'Economist' Reaches Out To NYC Readers Via MTA Campaign

    'The Economist' launched a digital out of home campaign in New York City's subway stations as part of its expanded marketing efforts in the … Read the whole story

  • 'Billboard' Launches Video Series

    "Billboard News" will cover stories in the music industry in multiple, short reports, targeting a young, mobile audience.The show will release four 60- to … Read the whole story

  • PostUp Launches Multichannel Marketing Suite For Publishing Industry

    Email marketing technology company PostUp released a digital publishing platform on Wednesday intended to help media companies monetize their audiences through cross-channel content proliferation. Read the whole story

  • Ad Lightning Aims To Help Publishers, Platforms Tackle Disruptive Ads

    There seem to be many products and initiatives lately that take on ad effectiveness, viewability, brand safety, and malware. Consider Ad Lightning, a spinoff … Read the whole story