Publishers Daily
Wednesday, January 4, 2017

The Daily Blog

Agency Veteran Vaynerchuk Acquires PureWow, Genesis Of New Online Company
by Erik Sass, Staff Writer

Gary Vaynerchuk, who is acquiring women's lifestyle publisher PureWow with an eye to building a native ad juggernaut. The acquisition of PureWow lays the groundwork for a broader strategy, including … Read the whole story

  • Thompson Returns To 'Wired' As EIC
    by Sara Guaglione

    Conde Nast has tapped Thompson to succeed Scott Dadich, who has led Wired since 2012. Dadich is leaving to launch a strategy, design and … Read the whole story

  • Stephen Colvin To Head Bloomberg Live, Expands Monetization Strategies
    by Sara Guaglione

    Colvin will be responsible for expanding live event opportunities at the 2-year-old division of the company. Live events is one of the fastest-growing segments … Read the whole story

  • COMMENTARY
    Real-Time Marketing Redefined; Publishers Will Offer Choice Of Compensation Models
    by Tobi Elkin, Staff Writer

    Real-time marketing remains confusing but it will be redefined in 2017, according to ShareThis CEO Kurt Abrahamson. Plus, we'll see a flight to ad … Read the whole story