The Daily Blog
by Erik Sass, Staff Writer
After a stark warning from one of the world's biggest advertisers that it will no longer accept the status quo in digital advertising, publishers are rushing to burnish their credentials … Read the whole story
by Sara Guaglione
The new multimedia brand will pool health, medical and wellness content from its roster of properties, including Time, Health, Fortune, Cooking Light, Real Simple, … Read the whole story
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by Sara Guaglione
TIme Inc. digital ad revenue grew to $166 million in Q4, largely due to the company's acquisition of ad-tech firm Viant, with 55% growth … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Aly Nurmohamed, VP, Global Publisher Strategy, at Criteo weighed in on ad blocking: "We're not yet in the midst of an adblockalypse." Yet he … Read the whole story
COMMENTARY
by Ari Rosenberg, Op-Ed Contributor
It's no longer feasible to be a premium online publisher without a programmatic offering. The mistake, however, is an over-reliance on private marketplace or … Read the whole story