The Daily Blog
Amid all the furor over newfangled digital media issues, like ad fraud and programmatic pitfalls, it's good to there's still room in the advertising world for classic moves, such as … Read the whole story
Total followers and likes for magazine brands on social-media platforms -- across Facebook, Twitter, Instagram, Google+ and Pinterest combined -- has reached 1.1 billion … Read the whole story
Publishers will be able to license news articles with integrated photos and graphics in four news verticals: Technology, Energy, Health & Science and Evergreen. … Read the whole story
The Interactive Advertising Bureau has released the latest version of its OpenRTB Native Ads API Specification for industry comment. Version 1.2 adds dynamic creative … Read the whole story
- COMMENTARY
Consumers are most critical of ads that run on their most personal device: smartphones. That said, mobile users are more critical of some ads … Read the whole story
