Publishing Insider
by Erik Sass, Staff Writer
The forthcoming offerings will enable advertisers to blacklist publisher sites at the account level. That should ensure their ads aren't associated with racist or extremist content, fake news,
incitements to … Read the whole story
by Sara Guaglione
The magazine, owned by parent company Wenner Media, agreed to pay $1.65 million to the Phi Kappa Psi fraternity. The fraternity said it planned … Read the whole story
by Sara Guaglione
Mary Gail Pezzimenti will lead Mashable's branded content team and oversee its creative strategy, development, presentation and execution for all custom projects for advertising … Read the whole story
by Erik Sass
Time Inc., the nation's largest magazine publisher, announced a new round of layoffs and buyouts, affecting 300 positions or around 4% of the company's … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
In order to have successful content marketing, you need a content strategy. By extension, in order to implement native advertising or branded content, you … Read the whole story