To paraphrase Shakespeare: "What's in a name? Will rebranding reverse the long-term decline in print ad revenue or boost digital ad sales?" The idea of the country's largest magazine publisher … Read the whole story
Once sought by Tronc Inc., the Chicago Sun-Times will now be acquired by an investment group led by unions and a former politician. The … Read the whole story
In a move to expand its native advertising business, Time Inc. has promoted Chris Schraft to president of content sales and agency development of … Read the whole story
Even as the business of print media suffers in the digital age, newspapers still set the agenda for television -- as this week's Donald … Read the whole story