Publishing Insider
by Erik Sass, Staff Writer
The marketplace for premium programmatic advertising is expanding with Time Inc.'s decision to join Dentsu Aegis Network's Publisher Addressable Marketplace. That gives advertisers scalable access to
audiences across its digital … Read the whole story
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by Thom Forbes
Hugh Hefner, the controversial publisher and entrepreneur who made a fortune by both promoting and embodying the changing sexual mores of the postwar generation, … Read the whole story
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by Sara Guaglione
The new umbrella title means Borsa's role will expand to lead corporate marketing strategy, integrated marketing communications, first-party data strategy and management. Read the whole story
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by Sara Guaglione
The interactive media platform and branded content business Playbuzz has raised an additional $35 million in a Series C funding round, doubling its total … Read the whole story
by Sara Guaglione
Meredith Corp.'s Magnolia Journal magazine, a quarterly lifestyle title produced in collaboration with Joanna and Chip Gaines, will live on, despite the end to … Read the whole story
by Sara Guaglione
Meredith Corp. is launching a wellness and health vertical called Strive, which will be distributed on Facebook and on hubs across five of its … Read the whole story