Publishers Daily
Wednesday, October 18, 2017
  • Publishers Pivot To Video, Extend Reach

    The key to producing and monetizing video content is to ensure it is distributed cross-platform with a mix of mobile-friendly advertising that's short and … Read the whole story

  • 'USA Today' Offers Ad-Free Mobile Subscription

    USA Today has launched an ad-free subscription offering for its mobile app for $2.99 a month. USA Today is offering a 14-day free trial … Read the whole story

  • 'WSJ': 'Good Things Come To Those Who Don't Wait'

    This film is supported with OOH media placements as well across social media via #dontwait hashtag. Read the whole story

  • Smart Expands Programmatic With Rubicon

    Smart, an independent ad platform based in Europe that gives publishers greater control over their ad inventory than bigger ad servers, is bolstering its … Read the whole story

  • Prohaska Diversifies From Consulting, Launches PMP Solution For Publishers

    Prohaska Consulting, an independent consultancy specializing in advising the supply and demand sides on programmatic advertising and marketing, this morning announced it is diversifying … Read the whole story

  • Patch: We're Still Around, Making Strides In Hyperlocal Journalism

    Patch, the hyperlocal news publisher that spun out of AOL in 2014, is gaining traction and building a loyal audience base using a combination … Read the whole story