Wednesday, November 8, 2017
Publishing Insider
PubMatic, which operates a sell-side platform for digital publishers, is putting some skin in the game to woo advertisers, with a money-back guarantee for any fraudulent impressions. Read the whole story
Advertisers will be able to sponsor and promote across both Twitter and the PeopleTV network. The two companies will share advertising revenue from ads … Read the whole story
The parent company of NowThis, The Dodo, Thrillist and Seeker says the acquisition "combines Group Nine's massive digital scale and iconic brands with Jash's … Read the whole story
AerServ, which supports technology for in-app mobile publishing, on Tuesday announced a partnership with Google that aims to drive real-time compensation. Read the whole story
