Competing walled gardens are embracing programmatic and people-based marketing to be competitive for digital ad dollars. They need to plug into the broader ad-tech ecosystem to allow marketers to bring … Read the whole story
Utilizing its deep network of 109 news publications spanning the country, the news organization is in a unique position to tell stories from that … Read the whole story
Now, readers without a print subscription will have to pay $11.99 a month to access 'The Denver Post' online content. Existing print subscribers can … Read the whole story
First it was just students in the U.K. Now, high-school students worldwide will have the chance to access the Financial Times' online content for … Read the whole story
For all the noise surrounding the president, most journalists aren't chasing the latest leak from the Trump administration. They're doing the hard work of … Read the whole story
First-party data will be in the limelight inside just about every publishing organization. Media companies will be actively looking for technologies and strategies that … Read the whole story