Publishers Daily
Thursday, February 1, 2018

Publishing Insider

Conservative Mike Cernovich Makes $500,000 Bid For Gawker
by Melynda Fuller

Men's-rights advocate and Pizzagate provocateur Mike Cernovich is reported to be another bider in line to acquire the Gawker.com domain and its trove of 200,000 plus articles. Read the whole story

  • Holmes Tapped As Digital Director For 'Marie Claire'
    by Sara Guaglione

    Holmes will oversee Marie Claire's online presence, including editorial content, social media and original video production. Read the whole story

  • 'HGTV Magazine' Experiments With Property Brothers Cover
    by Melynda Fuller

    HGTV Magazine, one of Hearst's most successful shelter titles, debuted a new cover style featuring people. The first boasts the popular Property Brothers, showcased … Read the whole story

  • 'Outside,' Columbia Sportswear Ad Campaign Reaps High Engagement Rate
    by Sara Guaglione

    Adventure and outdoors magazine Outside partnered with Columbia Sportswear on a native ad campaign that experienced an average engagement rate of 2.15%. The campaign, … Read the whole story

  • VIX Acquires Lifestyle Site Women's Forum, Expands Branded Content
    by Sara Guaglione

    "This acquisition allows us to expand our women's lifestyle presence in the U.S. while also adding lower funnel performance solutions for brands in the … Read the whole story

  • Ads.txt Reaches Critical Mass, Passes 50% Of Top Publishers
    by Joe Mandese

    Seven months after the Interactive Advertising Bureau's Tech Lab released final specs for ads.txt, the new standard for sanctifying the reselling of publishers' inventory … Read the whole story