MediaPost Publications - Publishers Daily 02/02/2018

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Publishing Insider

Meredith Corp. Completes Time Inc Acquisition, Becomes Digital Leader

by Melynda Fuller

The acquisition of Time Inc. puts Meredith in the powerful position of becoming a top 10 digital media company with around 170 million unique visitors in the U.S. With the … Read the whole story

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'NYT' Launches Ad Focused On Football, Traumatic Brain Injury
by Melynda Fuller
Launched just days before one of the sports world's biggest events of the year -- the Super Bowl -- The New York Times' new … Read the whole story
2017 Media Ad Spend Flat For Publishers
by Sara Guaglione
By platform, broadcast ad spend decreased by 2.9% and radio decreased by 1.2% in 2017 from 2016, while digital increased by 10.16%. Digital makes … Read the whole story

COMMENTARY
Future Of Media Will Be Redefined By and For Millennials
by Emmanuel Probst, Op-Ed Contributor
It is the content that must prevail, not the brand. While advertisers tend to focus on brand placement and impression volume, it's best to … Read the whole story