Publishing Insider
by Melynda Fuller
Magazine Media 360 latest social-media report includes a new metric that measures audience engagement. It notes the enduring power Facebook possesses in the publishing sphere and audience engagement
with brands. Read the whole story
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by Melynda Fuller
The partnership allows advertisers to buy in a single deal across both Quartz and all of Vox Media and NBC Universal's business holdings, which … Read the whole story
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by Sara Guaglione
Gannett experienced growth in digital advertising and digital subscriptions in Q1 2018, but suffered declines in print advertising and circulation. Read the whole story
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by Sara Guaglione
Some 50% of Gen Zs wish they had more time away from technology, and 48% wish they put their phones down more. There are … Read the whole story
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by Wendy Davis
The IAB Tech Lab is rolling out a paid aggregation service that will offer daily updates on information posted by publishers that implement the … Read the whole story
by Laurie Sullivan
Hearst Newspapers will announce a partnership Wednesday to test pay-per-article technology on its publications. The platform also enables advertisers to hand-select topics they want … Read the whole story
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by Laurie Sullivan
On Wednesday Google revealed plans to integrate the IAB Tech Lab's Open Measurement software development kit (SDK) into Google Mobile Ads and Interactive Media … Read the whole story
COMMENTARY
by Michelle Lomas, Columnist
Recent changes to Facebook's algorithm have brands and publishers in a spin, with the fear of their content no longer easily appearing in consumers' … Read the whole story