Podcasts have become a ubiquitous, if not essential, way for publishers to expand their brand and revenue streams. Now brands can integrate advertising and partnerships into their podcast content. Read the whole story
How can publishers build a subscription or membership product? Ask your readers to pay. The first step to a subscription or membership-supported business is … Read the whole story
Croughton counts 20+ years of experience as an award-winning journalism and editor, working in traditional and digital media. He leaves the British editor of … Read the whole story
The fitness site Livestrong.com focuses primarily on programmatic advertising, while Well+Good provides direct offerings with brands such as Nike, American Express and Tiffany & … Read the whole story
Is advertising going to take a step backwards? I ask this question because I find the current state of advertising to be fascinating. Let … Read the whole story
GDPR is a wake-up call to marketers across the US to take stock of their own data and think about whether they are maximizing … Read the whole story